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Its objective is to massify the information on the importance of the bond and all aspects of the Integral Development of girls and boys from gestation to three years of life. For this, the project called “My First Three” is developed, which begins with the campaign: “With love, respect and calm”.

The Social Communication Program also promotes research studies to identify the information needs of the target audience. Thus, with the support of various institutions, studies were conducted on issues of Early Childhood, Perceptions of Child Development and Secure Attachment, which make available information for mothers, fathers and society in general; in addition to considering the decision makers, the results that allow the implementation of services aimed at girls and boys to be refined.


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